social media

Social Media Success with Digital Mum Skills

Would you like to learn how to reach your potential on social media? Join our workshop on the 28th of March and learn some indispensable nuggets of knowledge from a Digital Mums Certified trainer and professional social media marketer. You’ll take away the strategy you need to reach more of the right people, the people who will celebrate your business and tell their friends about it.

It is getting harder and harder to reach audiences organically as social media platforms like Facebook and Instagram let big advertisers take over people’s feeds and algorithms insist on time invested. If you’re a busy parent trying to make your business work on a shoestring you need to make sure that what you do is as effective as possible. There are some great ways to identify the kind of content to improve your engagement authentically and we’re going to share them with you.

Come along and meet other parentprenuers and network with people outside of social media. All of the course attendees will be invited to join a private group where they can continue to network and help each other with their social media strategy along with receiving preferential rates on future workshops.

If you’ve got some questions before booking the workshop please get in touch.

10:00-11:00 Finding Your Audience

Social media is a crowded space. In the UK alone, millions of people use social media every day. How can you make sure you reach the right people in the right way?

If you are going to reach people that are actually your target customer you need to first define who they are. Once you know this you can design effective strategies to reach them and convince them to buy from you.

In order to define your target customer, it’s crucial to develop profiles of your customers called user/buyer personas. In this session, I’ll teach you everything you need to know about personas, what they look like, why they are important and how to create your own.

We’ll also be getting practical and you’ll work on creating a persona for one of your customers from scratch.

11:05 am-12:30 pm Becoming a Sociable Brand

Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this?

It’s crucial to share the right content for the right audience and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

In this session, I’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.

You will come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy.

To redeem your members offer simply use code THMs. Early Bird tickets are £49. Currently available until the 16th March and can be yours with your discount code for £39.20.

Further Information

When: 28th March 2019 10am-12:30pm with option to stay for lunch

Where: The Victoria Pub, 110 Grove Rd, London E3 5TH




  • I’d love to come but I’m a digital mum! No childcare on Wednesday. Will there be a child friendly session?

    • Hi Cheryl,

      If we were to provide a creche for £10 would you be able to come along?
      If not, would an evening session work for you?

      Kind regards

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